What Makes A Watch Swiss in 2018?

A Swiss-made watch satisfies specific criteria related to parts, assembly, and value. The big change in 2018 is just how much of the value of the watch’s movement needs to be Swiss.

A watch is Swiss if:

  1. The movement is Swiss
  2. The movement is cased in Switzerland.
  3. The manufacturer performs the final inspection in Switzerland.

A watch movement is Swiss if:

  1. The movement is assembled in Switzerland.
  2. The movement is inspected by the manufacturer in Switzerland.
  3. Before 2017, at least 50% of the movement’s value, not counting assembly, is Swiss.

We surpass the 2017 criteria.

Other watches fulfill the criteria, hit that 50% mark, and call it a day. Our watches from 2017 and earlier are at 53%.


BUT WE CAN’T FORGET BROOKLYN

We’ve always been proud to say our watches are genuinely Swiss-made—but we’re New Yorkers, too.

Our headquarters is in beautiful Brooklyn, just south of Park Slope, overlooking the Green-Wood Cemetery, one of 116 National Historic Landmarks in New York City.

This is the home of our design and community teams, where we connect with other watch enthusiasts—and work closely together as watch enthusiasts ourselves—to create new styles.

SO HOW ARE WE SWISS-MADE?

Well, for starters, we genuinely satisfy the criteria. That criteria is set by the Swiss Federal Institute of Intellectual Property. They’re a regulatory agency, empowered by the Swiss government. It is serious business.


Now, the Swiss Federal Institute of Intellectual Property says at least 60% of the movement’s value must be Swiss in origin. So we followed suit—and are proud to say that our 2018 watches are Swiss-made.


But we design our watches in-house and work with influencers from all over, too.

Our inspirations include the watch world, automotive and industrial design (the mechanical thing is hard for us to resist), social media trends, cutting-edge music and fine musical instruments, plus other great creative pursuits.

Our workshop is in New York, too. That’s where we get hands-on with each individual watch after you select it and right before we send it to you. So, does that mean the “final inspection” was actually done in Brooklyn? Not according to the Swiss standard.

Their inspection is the last word on quality—for them. Guess that makes our standard even higher. 

Shop our fine Swiss quartz watches for Women.

MONARCH COLLECTION

Vassilis AD204B

$1,290.00$1,410.00

MONARCH COLLECTION

Niki AD203B

$1,450.00$1,560.00
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MONARCH COLLECTION

Olympias AD202BD

$5,570.00$5,650.00

MONARCH COLLECTION

Olympias AD202B

$1,270.00$1,380.00

MONARCH COLLECTION

Olympias AD202

$1,110.00$1,200.00

MONARCH COLLECTION

Roxana AD201B

$1,380.00$1,490.00

MONARCH COLLECTION

Roxana AD201

$1,220.00$1,290.00

MONARCH COLLECTION

Vassilis A204B

$820.00$950.00

MONARCH COLLECTION

Niki A203B

$720.00$830.00

MONARCH COLLECTION

Olympias A202B

$770.00$880.00

MONARCH COLLECTION

Olympias A202

$600.00$690.00

MONARCH COLLECTION

Roxana A201B

$810.00$930.00