Ride into The Sunset with Chieftain

“I WANTED TO BE A COWGIRL”

Jenny Lancaster shows tough talkers and skeptics how times change. A lifelong rider and a horse trainer of incredible merit, Jenny does—and wears—what she loves. In this case, Chieftain.

Watch Jenny show her pedigree and grit as she connects with her horses and the enchanting valley of Taos, New Mexico. Under a cerulean sky, she races across dusty, green expanses and into the shock of a desert stream with a pack of animal companions—and one hell of a whistle.

SHOP CHIEFTAIN | SWISS QUARTZ CHRONOGRAPH FOR MEN OR ANYONE


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