101: All Hail The Watch Crown

👑 CROWN 👑 The knob on the case at 🕒.
An external key to control the inner mechanics of the watch.

Use the crown to set the time and date or adjust watch complications.


Rose Goldtone Pella with Freedom Tower background
Pella A021-03’s crown and pushers control the stopwatch, including ADD and SPLIT.

CROWNING GLORY

Your watch crown controls complications—sometimes with help from pushers.

Complications are anything your watch indicates that isn’t the time from the minute and hour hands. 

On a Swiss quartz watch like Pella, the crown and pushers control

  • Day or date
  • Chronograph functions
  • 30-minute or other counters

On a watch like Vassilis, use the crown to set the moonphase.


EXTEND TIME BETWEEN CARE

GENTLY POP THE CROWN ON A SWISS QUARTZ WATCH TO LET IT REST.
Your watch starts again when you pop it back in.

Every Alexander crown is rigorously tested right before send-off.

ANY WATCH WORTH THE WEAR

After you select it and before we send it to you, each Alexander satisfies a 10-point inspection, hands-on in Brooklyn.

Since your crown handles significant work, we attend to it accordingly.

  • The crown pulls perfectly to each stop.
  • Complications respond flawlessly.
  • Crowns screw down fully with ease.
  • Water-resistance passes a strict pass-fail.

KEEP IT TIGHT

Your watch is water-resistant partly due to its crown.

A screw-down crown is threaded and works with seals or gaskets to secure your watch’s interior from water.

A push-down crown can keep water out, too, with a pressure seal.

Either is an effective horological solution, but both require that you care for the crown and seals.

Replacing seals, especially after regularly swimming in a watch like Vathos, ensures your crown stays as water-tight as possible.

SHOP PELLA | SHOP VASSILIS | SHOP VATHOS

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