La Mode: #ALEXANDERLIFE

If you are an Instagram fanatic like we are, you’ll post a photo of your new Alexander watch as soon as you get it.

And when you tag your photo #ALEXANDERLIFE, you are immediately part of our online community. We share so much more than watches. With this hashtag, you’ll see photos and videos of some of the most inspiring creators working today.

Instagram is a hotbed of creative thought and inspiring images. It’s one of our favorite creative outlets. Any photo you post is an opportunity to flex your creative mind. Here are a few tips to help you take the best photo of your new bling to share with all your followers and us!

Crop It

Photographing a watch renders you inherently one-handed. That can make things a little challenging. If you don’t have a friend around, aim for an intimate close up of just the watch and a slip of your wrist. Crop or change the angle in Photoshop if need be.

The Background of Your Life

A watch is a very personal item. It doesn’t come on and off like a pair of statement earrings. Make your photo intimate as well. Take the photo close to your body, showing off your shirt or some skin. Stretch out on your bed and use your bedsheets as a backdrop. Invite your dog to be part of the photo. Anything that shows your new watch in its natural habitat…your life!

Light the Light

It’s all in the lighting, isn’t it? Or the right filter. Filters can look nice when used with a light touch. A photo is usually strongest when you don’t have to do too much editing to it. Natural light is always your friend. But if the rest of your Instagram feed is full of moody, low-lit shots, stay the course. Your watch will catch the light. If the rest of the photo is dark, the watch will shine!

Keep It You

Just like the background and lighting, your Alexander watch post should fit seamlessly in with the rest of your feed. No reason to take a PRODUCT SHOT and disrupt your flow. Use the same colors, white balance, and vibe of your other photos. Your watch will be an integral part of your life and so should your Instagram photo.

Learn From Your Friends

We have a few favorite feeds for you to check out to give you some inspiration.

Amarilo

Source: instagram.com/amarilo

Talk about consistent. This feed is a palette cleanser of gold, nudes, and whites. The photos of the models wearing this minimalist jewelry is intimate and sweet with just a hint of sex appeal.

Ursa Major

Source: instagram.com/umajor

This jewelry company from Maine celebrates the gorgeous terrain of their home state. Their feed is a delightful mix of product shots mixed in the rugged landscape and models wearing the jewelry out in natural, yet perfectly posed photos.

J.Hannah

Source: instagram.com/j.hannah

There’s something effortlessly glamorous about J. Hannah’s shots. She also uses white and gold to her advantage while incorporating a satin dress here, a bit of fog there and she isn’t afraid to deploy a dramatic shadow for some movie star romance.